The digital streaming space is in an arms race as new platforms vie for a larger slice of the growing market. Among these platforms is Kick, a fledgling rival to the established giants like Twitch and YouTube, making waves by luring in prominent creators with attractive contracts. The latest name to express interest in Kick is none other than YouTuber and boxer Logan Paul.
In his latest podcast he may have just hinted that he’s up for a deal, if they are.
From Skepticism to Interest: Logan Paul’s Kick Journey
Logan Paul’s intrigue was sparked when he learnt of fellow streamer xQc, also known as Felix Lengyel, signing a non-exclusive contract with Kick valued at a staggering $100 million. Paul, initially skeptical, discussed the deal on his podcast ‘Impaulsive.’ The WWE superstar questioned the reality of such an enormous deal and expressed concerns over potential tax implications.
However, his skepticism took a turn when he found out about Kick’s funding source. The platform is backed by Stake, a renowned gambling corporation, which explained the financial muscle behind the astounding contract offered to xQc.
The Mega Deal: $100M Contract with xQc
xQc’s Kick contract has become a landmark in the streaming world. Despite its non-exclusive nature, allowing him to still stream on other platforms like Twitch, the deal is valued at an impressive $70 million, with potential incentives raising it to the whopping $100 million mark.
The deal sparked discussions comparing it with prominent sports contracts, such as Lionel Messi’s two-year contract with Inter Miami, valued between $125 and $150 million. This comparison further emphasizes the astronomical sum involved in xQc’s deal.
Logan Paul’s Playful Pitch to Kick
Despite his initial doubts, Logan Paul was quick to express his interest in joining Kick, going as far as pitching his demands on his podcast. Addressing Kick, he said, “You want the number one podcast in the world? Hit up manager Jeff, and we can bring our booming audience over to ya’ll for $50 billion we’ll take it.”
It’s clear that the $50 billion price tag is an exaggeration. Still, the idea of a non-exclusive contract similar to xQc’s has obviously stirred curiosity within Paul. If Kick chooses to approach Logan Paul, it could potentially result in another high-profile signing for the platform.
The Future of Kick: A Beacon for High-End Creators?
Kick’s approach seems to be striking a chord with top-tier creators. Previously, it had managed to secure the services of Kaitlyn “Amouranth” Siragusa. With Logan Paul now considering a move, Kick’s future appears bright in attracting high-profile talent.
However, it’s essential to note that Logan Paul’s comments could be light-hearted banter rather than a serious intention to shift platforms. His current involvement with WWE, YouTube, and his Prime energy drink brand means he’s already spread across various ventures.
Regardless, the prospect of a Kick deal could be a significant shakeup for the digital streaming space, further intensifying the competition with established platforms. Whether or not Logan Paul will indeed move to Kick remains a topic for speculation. What we can certainly ascertain is that Kick is making waves and it’s interesting times ahead for the world of streaming.
