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EA Jumps into the Competition with eSports Division

ESports are huge. Everyone in any segment of the gaming industry knows it. But now we’re starting to see major players throwing their hats into the ring. Case in point, EA has just announced that they are forming a special eSports division, called the Competitive Gaming Division or CGD that will be completely dedicated to creating competitions and communities around some of the company’s biggest games.

EA CEO Andrew Wilson said in an official announcement, “For many of you, the passion for games is defined by competition – a relentless focus on being the best, and leaving your mark on the games you love.  It fuels many of the amazing things we see from millions of you playing EA games each day.  As this passion continues to grow, we’re committed to creating even more opportunities for you to connect and compete.”

The division will be headed up by Peter Moore, that guy who you might remember that helped the Xbox get popular. He’ll be helped by Todd Sitrin, a guy who has turning the marketing wheels at EA for more than a decade.

Also according to the announcement the new CGD will be focusing on three goals. Get ready for some corporate speak here. My personal translation is included for your convenience:

  1. Competition - “To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.” Duh.
  2. Community - “To celebrate, connect and grow our community of players across all levels of expertise.” We love players who gives us lots of money.
  3. Entertainment - “To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.” We want to make big events so sponsors can give us lots of money (and we’ll give some to people who compete and win).

Seriously, though, this move by EA can only mean good things for the continued growth and respectability of eSports. As you may have guessed the competitions EA is planning will be built around their biggest competitive games. FIFA, Madden, and Battlefield were specifically mentioned in the announcement but it was also hinted that there would be more to come. Star Wars Battlefront? I guess we’ll just have to wait and see.

Nicole Tanner
Nicole has been lurking around the game industry for 14 years. She’s currently the Managing Editor of Pixelkin.org. Before that, she was an editor at IGN, where she launched and hosted the Girlfight podcast.
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Nicole Tanner
Nicole has been lurking around the game industry for 14 years. She's currently the Managing Editor of Pixelkin.org. Before that, she was an editor at IGN, where she launched and hosted the Girlfight podcast.

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