Square Enix has teamed up with Parent Advocacy Coalition for Educational Rights (PACER) to combat bullying. For each tweet containing the hashtag #EverydayHeroes, the imaginary photography contest featured in Life is Strange, Square Enix will donate to PACER’s National Bullying Prevention Center.
Life is Strange has several bullying subplots. (It does take place in a high school, after all.) Chief among them is Kate’s experience after being roofied at a party and tormented by the school-a story that can end in her suicide, depending on the player’s choices.
Another subplot is protagonist Max’s enmity with Victoria, a popular young woman with huge ambitions. Both teenagers are entering the Everyday Heroes photography contest with the hope of winning a trip to California with their photography teacher (though Max takes a while to decide). Victoria is your typical storybook bully-mean, cold, and snotty.
The game also deals with domestic abuse and other abuse from adult figures, although I’ve written before about why I was uncomfortable with how the story handled it.
I’d also argue that Max’s relationship with her best friend, Chloe, is not particularly healthy-and perhaps the most realistic depiction of teenage bullying in the game, at least based on my high school experience. In any case, the cause is a good one.
Ashly Burch, who plays Chloe, stars in a video detailing the week-long event, below.