The Advertising Standards Authority in the UK says they are now investigating Hello Games‘ No Man’s Sky after it received several complaints about the game’s advertising. A company representative confirmed to Eurogamer that the investigation is focused on No Man’s Sky’s Steam page.
Because the investigation is ongoing, the representative would not share further details. But we’re able to glean a bit more information from a thread posted on Reddit by a person who filed a complaint against the game. The post is based off the response the user received from the organization.
It details the most glaring issues that the ASA will be investigating, which include looking at the videos and screenshots on Steam that indicate different ship flying behaviors, different sizes of creatures, large-scale space combat, speed of galaxy warp/loading time, and water effects. In general they are also investigating the quality of graphics advertised versus what users find in the game itself.
The ASA has the ability to have advertisements it deems to be in breach of their code of conduct removed, and if the company refuses, the ASA can impose sanctions on the company, according to Eurogamer. Even though the ASA is specifically investigating the Steam page, they says their ruling would still apply to other advertising for No Man’s Sky, including the listing in the PlayStation Store and official YouTube videos.
The ASA says they both Hello Games and Valve have a joint responsibility with regards to advertisements, so both organisations have been contacted and asked to respond to the issues, according to the Reddit post.
Currently the game has a review score of Overwhelmingly Negative on Steam, with overall reviews being negative as well. Many of the reviews complain that was was advertised to them was not the game they bought.