Speaking at Ubisoft’s Investor’s Day yesterday, Ubisoft CEO Yves Guillemot talked about some of the change he’s seen in the game publishing industry. Notably, that it’s become more stable, and less hit-driven. As GamesIndustryBiz summarized:
The publishing business has shifted from “fire and forget” to year-round service over multiple years. Companies have gone from no direct contact with their players to constant direct contact. The fragmented AAA space has consolidated to a handful of major players. And perhaps most important for Ubisoft’s investors, what used to be a hit-driven and cyclical business is now a more recurring and dependable source of revenue.
This stability is allowing Ubisoft to take a step back and re-evaluate the Assassin’s Creed franchise, which Guillmot says will come back “on a regular basis” but “we can’t say every year.” This decision was also apparently furthered by the commercial disappointment of Assassin’s Creed Syndicate.
The industry’s emphasis on ongoing customer engagement is also causing Ubisoft to focus more on creating multiplayer-centric games like The Division moving forward.
Read the full write-up of Guillemot’s speech on GamesIndustryBiz.Click to upvote this post!