A new survey by PwC found that 22 percent of women surveyed say they’re involved in eSports, while only 18 percent of men say they’re involved. This reports comes right after Nielsen’s 360 degrees Gaming Report said that the eSports audience is more than 80 percent male.
The report pointed out that “While this difference is relatively small, it could indicate an early trend that women are just as, if not more engaged with eSports than their male counterparts.”
While the two studies disagree about the make-up of the eSports audience, they do agree that the majority of them are millennials. PwC says about 69 percent of the audience is younger than 35, racially diverse, more likely to own tech devices, and spends more time in front of screens either streaming or gaming.
Among the people who told PwC they watch eSports, 1 in 5 watch weekly, and most of them watch the competitions on laptops or desktop computers. Computers as the viewing screen were the most popular among men and 18-24 year olds, while consoles were most often used by women and self-identified hardcore gamers.
As for what they’re watching, first-person shooter games were the most popular and most watched genre among all viewers, regardless of their age, gender or type of gamer. Multiplayer online battle arena games were a close second.
But eSports is far from being a household name. When surveyed, only 15 percent of respondents were aware of eSports. Once a definition was given to the survey-takers, that awareness jumped to 30 percent. The genre has a lot of room for growth, with a third of the people saying they didn’t watch or participate because they were unaware of the existence of eSports. PwC suggests that “going beyond major cities to smaller markets might well yield a new customer base.”
For current fans, the vast majority of them say they will either maintain or increase their level on involvement with eSports in the coming year, either in viewership (83 percent) or in participation (72 percent).
PwC surveyed a little more than 750 people and conducted a “social listening campaign” over a three month period, where they examined social media mentions and analyzed them.