Mojang, the company behind the incredibly popular game Minecraft, posted on their official blog about some new rules involving advertising using Minecraft. Advertising agencies and corporations are now prohibited from using a Minecraft mod or server to advertise unrelated products or their organization.
Specifically, corporations, ad agencies and politicians cannot “build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.”
Mojang does go on to say that players who are fans of a particular restaurant or movie can still build those things, as long as the focus is not to promote or sell the product or service. Also, they specified that this new rules change will not affect the usual server and video monetisation for players.
“We want to empower our community to make money from their creativity, but we’re not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server,” said Owen Hill, the Mojang’s Director of Creative Communications.
Hill says the changes have come about because the number of Minecraft players has substantially increased, which makes the game an attractive place for companies to try to advertise.